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  Clients: Case Studies

TDK

Client
TDK Marketing UK

History
TDK asked Comtec to produce and stage their first sales meeting at the Birmingham Metropole in 1985. Following the success of that first event Comtec has now been Producing & Staging Conferences and Events for TDK for the last 20 years.

Audience
From 30 to 250

Events
Annual Sales Conferences. Product Launches. Awards and Celebration Dinners.

Venues
Events staged all over the UK and Europe including Italy, Portugal and Spain.

Requirements
TDK have always required their conferences to be split into two sections. The first being an overview of the year and the second a launch of new products and promotions. This enabled the use of various themes for instance the overview being done as a News desk and the second session focusing on a particular promotion e.g. Star Trek, 007 and even a game show.

The delegates would occasionally have an extended tea break allowing time for networking and enabling Comtec to completely transform the room into the promotional theme. This change brought the attention to detail required, and made for a stimulating second half, often involving audience participation. TDK always went that extra mile for their staff and could always rely on Comtec for the support they needed even when it came to dressing up like the Star Trek crew and Army recruits.

Themes were often carried on into the evening’s gala dinner and included Beach Parties, Wild West nights with live music, Karaoke and entertainers.

Client Comment
“Throughout the years we have worked with Comtec, they have continued to offer new ideas, creativity on each occasion, and at all times completed each project within the given budget.

I am confident that with Comtec continuing in the same manner as has been shown in the past, TDK will continue to utilise Comtec Limited in the future and I have no hesitation in recommending their services to any potential client.”

 





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